Top 5 Ultracasual Games on iOS in the US: Q2 2021 Performance

The ultracasual games category on iOS in the United States saw interesting performance trends in the second quarter of 2021. Here, we delve into the weekly downloads, revenue, and active users for the top 5 ultracasual games: Jelly Dye：Satisfying ASMR Game, DIY Makeup, AMAZE!!!, Acrylic Nails!, and Perfect Wax 3D: ASMR Makeover.

Jelly Dye：Satisfying ASMR Game from AI Games FZ experienced an increase in weekly revenue, peaking at around $6.8K in early May. Weekly downloads showed a declining trend from 186K at the end of March to 81K by the end of June. Active users also decreased significantly from 480K in late March to 54K by the end of the quarter.

DIY Makeup from Crazy Labs saw varying trends in weekly downloads, starting at 78K in late March, peaking at 192K in early April, and then fluctuating before settling at 70K by the end of June. Active users mirrored this pattern, rising from 147K to a peak of 337K in mid-April before stabilizing around 153K by the end of June.

AMAZE!!!, another title from Crazy Labs, had a consistent weekly revenue, with a notable increase to $1.9K in late June. Weekly downloads showed a dip mid-quarter before rising again to 135K in late June. Active users remained robust, starting at 427K in late March and peaking at 436K in late June.

Acrylic Nails!, also by Crazy Labs, saw its weekly downloads fluctuate, starting at 115K in late March, dipping in May, and then rising to 119K by the end of June. Active users showed a similar trend, beginning at 370K, peaking at 401K in late May, and then declining to 244K by the end of June.

Perfect Wax 3D: ASMR Makeover from AI Games FZ had a steady decrease in weekly downloads, starting at 66K in late March and dropping to 29K by the end of June. Active users also declined, from 96K in late March to 48K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.